Video production stages and how you participate

You give us a general idea of your product, how you plan to use the video, and what results you expect. We jointly figure out which type of video is best for your situation: trailer, getting started video, explainer video, presentation, tutorial, or something else.

We send you an online document containing a design brief. Please fill out this design brief, answering our questions about the product and your vision for how to promote it. Usually this takes 30 minutes or less.

We develop and obtain your approval for:

• Video idea and story;
• Draft script with general description of the visuals and voiceover text;
• Final script with detailed description of the visuals and voiceover text.

If the video is to be produced in English or another foreign language, we will translate the voiceover and on-screen text. Translation is performed by native speakers who regularly work with us at Alconost, so we can guarantee high quality. And as always, during the approval stage you are welcome to make suggestions and ask questions regarding the translation.

We can write scripts in the language that is most convenient for you (such as English if you do not have any team members who speak Russian).

We will draw (and obtain your approval for) sketches of characters and complex 3D objects. Then we prepare a storyboard with frames corresponding to key moments in the video. We make the storyboard as close to the final video as possible, to ensure that you can see the color scheme, fonts, graphics, and characters that will be used in the video.

Select a voice that you like (listen to our voice-over artists), and we will record the voice-over text. If you have requests on how particular terms, names, abbreviations, or unusual words should be read, please notify us prior to recording.

We propose several tracks available on special music sites. You select one of them and we buy it.

We can also compose music ourselves. This is more expensive and time-consuming than purchasing an existing track, but you can be sure that your music will be one-of-a-kind.

When we work on 3D video projects, we create a draft animation with simplified graphics (no shadows, reflections, or textures) and send it for your approval. For simple videos, we directly make a final animation without draft versions.

We tweak the voiceover and music so that they sound good together and accentuate key events in the video.

We send you the final video with excellent quality and high resolution.

We add the video to our YouTube channel. We may create and post a case study about your video and the process of creating it on our site. We may write a post about the video for our blog on Habrahabr.ru or for other online news sites.