App promo video for iOS or Android
Your product needs a video: a promotional or training video, for your website, the App Store, Google Play or ads.
An app promo video is a short animated clip that shows what your app does and why it matters, sized and formatted for the App Store, Google Play, your website, or paid social.
Video clips are just what we do. Take a look at these examples of our videos, and learn more about what we can do for you.

Why your app needs a video
Since 2011 Alconost has produced 1000+ animated videos in 120+ languages, from short store previews to full product explainers.

Convert store visitors
A preview shows what your app actually does faster than a set of screenshots ever will.

Fuel your ad creative
One video cuts down into pre-rolls, social ads, and landing page hero content.

Reduce support load
A short how-to answers the questions your users would otherwise email you about.
Examples of Our Videos
App promo video pricing
Custom animated videos start at $1,000. The cost depends on several factors:
- How many scenes the video consists of
- How complex and detailed the animation is
- Whether the video requires extra assets, such as stock pictures or live video footage
A one-minute video usually contains 3–8 scenes. Scriptwriting, translation, narrator voice over, the music track, storyboarding, animation and final audio processing are all included in the price.
| № | Sample Script and Pricing | Cost, $ |
|---|---|---|
| 1 | Scene with animated characters, illustration of a problem, or other complex graphic | 400 |
| 2 | Scene with a logo, infographic, bullet points, charts, lists or other simple graphics | 250 |
| 3 | Scene using 3D-models of a figure or environment | 480 |
| 4 | Scene with animated product screenshots | 150 |
| 5 | Scene with product logo, site URL, contact information | 150 |
| Total | 1430 |
How long it takes
Production time depends on the length of the video. In practice a 30-second video is normally created in about 2 weeks, and a 60-second video usually takes about 3–4 weeks.
These are the key stages a clip goes through in production:
If you are working to a sharp deadline, tell us as early as possible and we will do our best to deliver your clip on time.
Formats we deliver
We deliver your video in whatever format its destination needs, in any aspect ratio and length you require. One video can be adapted into as many formats as your campaign needs.

App Store previews
Built to the platform's requirements for format, length and content, so your preview meets the store's rules before you submit it.

Google Play trailers
Store-ready trailers that match Google Play's format and length rules and pass moderation first time.

Website hero videos
Cuts sized for landing pages and product pages, where the video carries the first impression.

Ads and pre-rolls
YouTube pre-rolls plus square and vertical cuts for Facebook and Instagram campaigns.
Need an app promo video?
We’re ready to make something truly outstanding for you!
What our clients say
We have localized over 1,500 projects and produced 1,000+ videos. Let's make something special for you too!
FAQ
How is the cost calculated?
The video clip budget depends on the quantity and type of scenes it contains. A simple scene costs less, while the most expensive type — a 3D scene — costs more. A one-minute video usually contains 3–8 scenes, and their type and quantity is determined at the rough script stage. Custom animated videos start at $1,000, which includes scriptwriting, voice over, animation, and optional localization. Please
with a description of your objective, and we’ll provide a preliminary estimate.How is the process organized?
You fill out a short brief, on your own or with our assistance, specifying all the information needed to create your video. Based on this we write a rough draft and then a final script, translating it into another language if necessary. We then record narrator voice-over, storyboard the video, add background music, and create the animation. The final stage is audio processing, where we sync the background track, clean up the voice-over, and add sound effects for all the important events in the video. At each key phase we go over the results with you, which guarantees that you’ll end up with the exact video clip that you wanted. Most videos take 2 to 4 weeks from concept to delivery, and faster turnaround is available if you have a hard deadline.
What’s included in the price?
The price already includes all the work of creating the video: composing the script, translating it into the required language, recording the narrator voice-over, selecting and purchasing a music track, storyboarding, screencast generation, animation, and final audio processing of your video.
What types of videos do you make?
You tell us why you need a video clip, and we’ll select an appropriate video type for your needs: promotional trailer, informative explainer video, short how-to or detailed tutorial.
What language do you make videos in?
We create videos in 120+ languages, including English, Spanish, Chinese, and Russian. Translation and voice-over are performed by native speakers. Listen to the demo recordings of our voice artists.
How long does an app promo video take?
Production time depends on the length of the video: a 30-second video is normally created in about 2 weeks, and a 60-second video usually takes about 3–4 weeks. That covers the brief, script, storyboard, voice over, music, animation and final audio processing. If you are working to a hard deadline, tell us as early as possible.
How long should an app promo video be?
For a promo or explainer, 1–2 minutes is usually enough to explain what your app does and showcase its primary capabilities. Store previews are shorter and tighter. We build to whatever length the platform or campaign calls for.
Do you make App Store previews and Google Play trailers?
Yes. For store videos we take each platform's requirements for format, length and content into account, so your video meets the store's rules before you submit it.
Can you localize the video into other languages?
Yes. We produce videos in 120+ languages, with translation and voice over handled by native speakers. You can order a single language version or several, and we adapt the on-screen text as well as the narration.
Do you write the script, or do we?
Either. You fill out a short brief, on your own or with our assistance, and we write the rough draft and then the final script from it. You review and approve the results at each key stage, so the finished video says what you intended.
What do you need from us to get started?
A short brief describing your app, who it is for, and what you want the video to achieve. You can complete it yourself or fill it in together with us, and we will come back with a preliminary estimate.

Other services in addition to app promo videos
Explainer video production
Animated explainer videos that introduce your product and make what it does easy to grasp, in any language you ship.
Software training and tutorial videos
We create software training videos: step-by-step walkthroughs that show users how your product works and ease the load on your support team.
Custom animated video production
Order custom animated videos of any kind — promotional, explanatory or tutorial — handled from script through to final audio.
Voice over and multimedia localization
Voice over in 120+ languages recorded by native speakers, plus multimedia localization for audio and video you already have.
Already have a design, project, or idea in mind?
Then let us turn it into a one-of-a-kind, attention-grabbing video!
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