App promo video for iOS or Android

Your product needs a video: a promotional or training video, for your website, the App Store, Google Play or ads.

An app promo video is a short animated clip that shows what your app does and why it matters, sized and formatted for the App Store, Google Play, your website, or paid social.

Video clips are just what we do. Take a look at these examples of our videos, and learn more about what we can do for you.

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Why your app needs a video

Since 2011 Alconost has produced 1000+ animated videos in 120+ languages, from short store previews to full product explainers.

App store listing with a video preview alongside a rising conversion chart

Convert store visitors

A preview shows what your app actually does faster than a set of screenshots ever will.

One app promo video adapted into several different ad formats

Fuel your ad creative

One video cuts down into pre-rolls, social ads, and landing page hero content.

App tutorial video reducing the number of incoming support requests

Reduce support load

A short how-to answers the questions your users would otherwise email you about.

Examples of Our Videos

All Videos
Videos for apps
For the App Store and Google Play
Tutorials
All Videos
Videos for apps
For the App Store and Google Play
Tutorials

App promo video pricing

Custom animated videos start at $1,000. The cost depends on several factors:

  • How many scenes the video consists of
  • How complex and detailed the animation is
  • Whether the video requires extra assets, such as stock pictures or live video footage

A one-minute video usually contains 3–8 scenes. Scriptwriting, translation, narrator voice over, the music track, storyboarding, animation and final audio processing are all included in the price.

Sample Script and PricingCost, $
1Scene with animated characters, illustration of a problem, or other complex graphic400
2Scene with a logo, infographic, bullet points, charts, lists or other simple graphics250
3Scene using 3D-models of a figure or environment480
4Scene with animated product screenshots150
5Scene with product logo, site URL, contact information150
Total1430
Request price

How long it takes

Production time depends on the length of the video. In practice a 30-second video is normally created in about 2 weeks, and a 60-second video usually takes about 3–4 weeks.

These are the key stages a clip goes through in production:

If you are working to a sharp deadline, tell us as early as possible and we will do our best to deliver your clip on time.

Brief
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1 day
Script
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1–3 days
Storyboard
1–8 days
Voice actor
1 day
Music
1 day
Animation
3–10 days
Audio processing
1 day

Formats we deliver

We deliver your video in whatever format its destination needs, in any aspect ratio and length you require. One video can be adapted into as many formats as your campaign needs.

Smartphone showing an app store video preview with an approval badge

App Store previews

Built to the platform's requirements for format, length and content, so your preview meets the store's rules before you submit it.

Smartphone showing a video trailer for an app store listing

Google Play trailers

Store-ready trailers that match Google Play's format and length rules and pass moderation first time.

Browser window with a hero video and a play button

Website hero videos

Cuts sized for landing pages and product pages, where the video carries the first impression.

Wide, square and vertical video frames for different ad formats

Ads and pre-rolls

YouTube pre-rolls plus square and vertical cuts for Facebook and Instagram campaigns.

Alconost cat mascot inviting you to order an app promo video

Need an app promo video?

We’re ready to make something truly outstanding for you!

Order an app promo video

What our clients say

We have localized over 1,500 projects and produced 1,000+ videos. Let's make something special for you too!

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We needed a new video for social-media ad campaigns. Alconost delivered a 20-second animated video in different resizes (1x1, 9x16, 16x9) with subtitles in English and other languages. The video was a perfect fit for our campaigns! All tasks were thoroughly discussed with us, and all assets were delivered on time. They're proactive, good listeners and always ready to help.

Ecwid by Lightspeed

Elizaveta Novoselova, Digital Marketing Specialist

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It’s an A+ company for animation! Certain types of animation are outside of the scope of what we can do in-house, and Alconost bridges that gap. The entire team at Alconost was fantastic and made the entire process of creating a custom animation extremely easy. I can't wait to hire them again!

Empire Studios

Chris Bryant, Creative Director

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Alconost helped us create an explainer video for the Jitsu platform. We know nothing about how to make promo videos. Alconost made the promotional explainer video for us pretty fast. The quality of the final product was outstanding!

Jitsu

Vladimir Klimontovich, Founder & CEO

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Alconost produced animation for two 30-second video ads about our data collaboration platform called Observable. The Alconost team responded to all our requests in a timely way, and they created assets that align with our needs. They’re professional and stay on schedule. They delivered great video production services. Highly recommend.

Observable

Maria Ciampa, Head of Content Marketing

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The video created by Alconost is featured on our home page and gives an idea of what our software is about. We highly recommend this company to anyone who needs an explainer video for their software. Affordable service, best price on the market. Excellent quality. Excellent communication. Top-notch company and people.

Remote Utilities

Marat M., Sales and Marketing VP

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We came to Alconost to make a short video to demonstrate our application. It was easy and pleasant to work with them, all deadlines were met, and they recommended interesting ideas and improvements while producing the video. The video was received positively by the audience, and it was a good value for cost.

Salute Solutions Oy

Dmitrii Ershov, CEO

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We needed a video to use on our website to help educate our target audience on exactly what problems we solve and how we can help them. Alconost helped us to create our animated explainer video. We’re very happy with the final video, and it’s very reasonably priced for the quality!

TRUX

Haley Martin, VP of Marketing

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We got a great video clip for our mobile application. We want to use it on the website and in app descriptions on Google play and App Store. It is the best company for creating a video clip for your product! What we like best about them is quality, responsible manager, and timeliness.

Activemap

Sergei Shishkin, CEO

FAQ

How is the cost calculated?

The video clip budget depends on the quantity and type of scenes it contains. A simple scene costs less, while the most expensive type — a 3D scene — costs more. A one-minute video usually contains 3–8 scenes, and their type and quantity is determined at the rough script stage. Custom animated videos start at $1,000, which includes scriptwriting, voice over, animation, and optional localization. Please

with a description of your objective, and we’ll provide a preliminary estimate.

How is the process organized?

You fill out a short brief, on your own or with our assistance, specifying all the information needed to create your video. Based on this we write a rough draft and then a final script, translating it into another language if necessary. We then record narrator voice-over, storyboard the video, add background music, and create the animation. The final stage is audio processing, where we sync the background track, clean up the voice-over, and add sound effects for all the important events in the video. At each key phase we go over the results with you, which guarantees that you’ll end up with the exact video clip that you wanted. Most videos take 2 to 4 weeks from concept to delivery, and faster turnaround is available if you have a hard deadline.

What’s included in the price?

The price already includes all the work of creating the video: composing the script, translating it into the required language, recording the narrator voice-over, selecting and purchasing a music track, storyboarding, screencast generation, animation, and final audio processing of your video.

What types of videos do you make?

You tell us why you need a video clip, and we’ll select an appropriate video type for your needs: promotional trailer, informative explainer video, short how-to or detailed tutorial.

What language do you make videos in?

We create videos in 120+ languages, including English, Spanish, Chinese, and Russian. Translation and voice-over are performed by native speakers. Listen to the demo recordings of our voice artists.

How long does an app promo video take?

Production time depends on the length of the video: a 30-second video is normally created in about 2 weeks, and a 60-second video usually takes about 3–4 weeks. That covers the brief, script, storyboard, voice over, music, animation and final audio processing. If you are working to a hard deadline, tell us as early as possible.

How long should an app promo video be?

For a promo or explainer, 1–2 minutes is usually enough to explain what your app does and showcase its primary capabilities. Store previews are shorter and tighter. We build to whatever length the platform or campaign calls for.

Do you make App Store previews and Google Play trailers?

Yes. For store videos we take each platform's requirements for format, length and content into account, so your video meets the store's rules before you submit it.

Can you localize the video into other languages?

Yes. We produce videos in 120+ languages, with translation and voice over handled by native speakers. You can order a single language version or several, and we adapt the on-screen text as well as the narration.

Do you write the script, or do we?

Either. You fill out a short brief, on your own or with our assistance, and we write the rough draft and then the final script from it. You review and approve the results at each key stage, so the finished video says what you intended.

What do you need from us to get started?

A short brief describing your app, who it is for, and what you want the video to achieve. You can complete it yourself or fill it in together with us, and we will come back with a preliminary estimate.

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Other services in addition to app promo videos

Explainer video production

Animated explainer videos that introduce your product and make what it does easy to grasp, in any language you ship.

Software training and tutorial videos

We create software training videos: step-by-step walkthroughs that show users how your product works and ease the load on your support team.

Custom animated video production

Order custom animated videos of any kind — promotional, explanatory or tutorial — handled from script through to final audio.

Voice over and multimedia localization

Voice over in 120+ languages recorded by native speakers, plus multimedia localization for audio and video you already have.

Already have a design, project, or idea in mind?

Then let us turn it into a one-of-a-kind, attention-grabbing video!

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