Interactive Video Ads for User Acquisition
The video gets their attention. The interaction gets the next tap.
We create performance video ads with interactive end cards — quizzes, product selectors, plan pickers, mini demos, before/after experiences, and other interactions designed around your conversion goal.
- Interactive end cards, quizzes, selectors, and mini demos
- Built around your existing UA videos where you have them
- $300–$400 per interactive creative
- From 7 creatives per month
What is an interactive video ad?
An interactive video ad combines a video creative with an interactive experience. After watching the video, users can tap, swipe, choose, compare, answer a question, or try a simplified product action before moving to the app store or landing page.
This format is also commonly known as a video playable or an Interactive End Card (IEC).
Don’t end a good video with a generic button.
A regular UA video finishes with: Install. Learn more. Start now.
An interactive video gives the viewer something relevant to do first. Instead of giving every viewer the same final screen, the creative can respond to their choice, goal, or use case.
- Watch.
- Choose.
- Try.
- Compare.
- Then convert.
| The video ends with | What that does |
|---|---|
| Plan selector | Show the offer, then let the viewer choose the most relevant plan. |
| Product finder | Ask one question and recommend a product or feature. |
| Quiz | Turn the final screen into a question, challenge, or recommendation. |
| Calculator | Let the viewer enter or pick a value and see the result immediately. |
| Mini demo | Let the user try one simple product action before clicking through. |
| Before / after | Let users swipe or interact with the result instead of only watching it. |
| Personalized CTA | Change the next step depending on the viewer’s selection. |
Interactions that fit your industry
Subscription apps
“Which plan works for you?”
Turn the end of the video into a plan or feature selector and send users to the most relevant next step.
AI & utility apps
“What do you want to create?”
Show the result in the video, then let users choose a tool, use case, style, or transformation.
EdTech
“What do you want to learn?”
Use a quick question, exercise, or course selector to turn the ad into the first step of the learning experience.
Fintech
“What are you trying to achieve?”
Let viewers explore a simple scenario before continuing to registration or download.
Health & fitness
“What’s your goal?”
Let viewers choose a workout, routine, goal, or program at the end of the creative.
E-commerce
“Find the product that’s right for you.”
Turn a product video into a lightweight shopping or discovery experience.
Games
“Watch first. Play next.”
Combine a video hook with a short playable interaction before the install.
Already have UA videos? Start there.
You don’t always need to produce a new video. A strong existing creative can become the starting point for an interactive format.
We can take your current UGC creative, product demo, animated ad, gameplay video, social ad, app promo, or localized campaign and build an interactive layer around it.
One proven video becomes multiple experiments without recreating the entire asset.
What an interactive creative costs
Interactive creatives work best when they are tested as a stream of concepts and variations — not as a single one-off experiment. Once the core video and interaction work, we can build versions around different audiences, hooks, offers, features, interactions, CTAs, formats, markets, and languages.
Keep the underlying idea. Change the creative surface.
$300–$400
per interactive creative
The final price depends on the materials you provide, the complexity of the interaction, and how much production work is required on our side.
- video adaptation
- interactive end card design
- HTML5 development and CTA logic
- responsive layouts
- technical preparation and QA
$100
per additional localized version
Adapt an existing interactive creative for another language or market. Depending on the asset, localization may include:
- on-screen text and interactive copy
- buttons and CTAs
- subtitles
- language-specific layout adjustments
From 7
interactive creatives per month
Our service is designed for ongoing UA pipelines rather than occasional one-off production. Most engagements start at 7–10 interactive creatives per month.
That gives UA teams enough room to test different concepts, audiences, offers, and interaction mechanics instead of putting the entire campaign behind one creative.
- launch
- test
- learn
- iterate
- launch again
For example, 7 interactive creatives come to ≈ $2,100–$2,800 a month and 10 to ≈ $3,000–$4,000, before additional localization. A batch can mix different videos, interactions, audiences, offers, and hypotheses.
Built for the networks you actually run
Interactive advertising isn’t one universal file format. Different networks and placements can use different creative specifications, size limits, CTA behavior, packaging requirements, and HTML5 conventions.
We prepare and QA the deliverables required for your agreed campaign setup. Depending on the placement and campaign setup, interactive creatives may be prepared for advertising environments such as Google, Meta, TikTok, Unity, AppLovin, Moloco, ironSource, Mintegral, Liftoff, and others.
Support and technical requirements differ by network, campaign type, placement, creative format, and account configuration. We confirm the required specifications before production.
From video to interaction in four stages
Every interactive creative runs through the same four stages, whether we start from a video you already have or produce a new one.
Concept. We start with the conversion goal: what the viewer should do after watching — choose, try, compare, or answer. That goal becomes the interaction concept.
Video. We create a new UA video or work with one you already have — motion design, product UI, gameplay, UGC-style content, animation, live footage, voice over, and sound. Scope beyond adapting your existing material is quoted separately.
Interaction. We design and build the interaction. It stays short and connected to the promise the video made — the viewer should know what to do immediately.
Adapt, test, and scale. Advertising environments differ in their technical requirements. We prepare the agreed versions, test the builds, and adapt the creative for the placements, orientations, languages, and campaign variants included in the project.
-
Concept
-
Video
-
Interaction
-
Adapt, test, and scale
Let’s build the next 7–10.
Send us your existing videos, or tell us about the campaign. We’ll propose interaction concepts, scope the production, and turn them into a repeatable stream of UA creatives.
A winning interaction travels. Video, interaction, and localization run in one workflow, so we adapt copy, subtitles, and layouts for your other markets. See multimedia localization for the 120+ languages we cover.
FAQ
What is an interactive video ad?
An interactive video ad combines video with an interactive element that lets users take an action inside the ad experience. For example, they can choose a product, answer a question, compare plans, use a slider, or try a simplified product feature before clicking through.
What is an Interactive End Card?
An Interactive End Card, or IEC, is an interactive experience displayed after a video ad. Instead of ending on a static image and CTA, the viewer gets a short interactive step before continuing to the app store or landing page.
Is an interactive video ad the same as a playable ad?
Not necessarily. A full playable is usually a standalone interactive experience. An interactive video ad normally uses video as the main creative and adds an interactive layer during or after it.
For some campaigns, an Interactive End Card is enough. For others, a deeper playable experience makes more sense.
Can you turn our existing video ads into interactive ads?
Yes. We can use an existing UA video as the base and build an interactive end card or another supported interaction around it. Using good existing assets can also keep production closer to the lower end of our typical $300–$400 per creative range.
How much does an interactive video ad cost?
A typical interactive video creative costs $300–$400, depending on the materials supplied and the amount of production and development required. Localization of an existing creative costs $100 per additional language version.
Our production model is designed for ongoing UA campaigns, with a minimum volume of 7 interactive creatives per month. Most engagements start at 7–10 creatives per month or more.
Can we order just one interactive creative?
Our service is optimized for ongoing creative production rather than standalone assets. We normally start with a commitment of at least 7 creatives per month.
Interactive UA works best as a testing process: several concepts and variations give your team more opportunities to identify what performs and iterate on the results.
Do all seven creatives need to use the same concept?
No. A monthly batch can combine different video hooks, interactive mechanics, audience segments, offers, features, and CTAs. The goal is to create enough variety for continuous UA testing.
What kinds of interactions can you build?
Examples include quizzes, product selectors, plan comparisons, calculators, before/after sliders, feature pickers, personalized recommendations, mini product demos, and lightweight game mechanics. The interaction is designed around the product and campaign goal rather than a fixed template.
Which ad networks support interactive creatives?
Support and technical requirements vary by network, campaign type, and placement. We confirm the target platforms and required specifications before production and prepare the agreed campaign-ready assets accordingly.
Can you make localized versions?
Yes. Localization of an existing interactive creative costs $100 per additional language version. We can adapt the relevant video and interactive elements for different languages and markets.
Do we need a new video?
No. We can work with videos and other campaign assets you already have, or scope additional video production separately where required.
Have a project in mind?
We’d like to learn more about it. In return, we’ll get back to you with a solution and a quote.
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